overviewSophisticated organisations need to know what’s being said about them, their competitors and their industry throughout the Internet. They want to find it now; track it; study it and analyse it. They want to know who is breaking the news; who and how many are reading it, where they are reading commenting on it and passing it on. They then need to know what to do about it. KLEA gets this easily - in a split second in fact (RealTime) and then applies experience and knowledge to inform a compelling media strategy. The KLEA solution is based on a sophisticated technology that spawns clever products, applications and services that can pioneer, grow and adapt from a fertile, elegant and scalable architecture. Real time news feeds, charts and graphs displayed in unlimited forms and shapes in reports from simple to complex are all de rigueur for KLEA. We create products and applications ‘on the fly’ like the Reputation Wall – essential for financial analysts and investors, or NextMention - real time news alerts delivered to all platforms, or our amazing BlogFinder which finds friends and offenders in an instant. TrackthisNow can even pinpoint citations by country and cities on a world map. Very clever. Although RealTime intelligence is vital, KLEA combines its 360 degree super technology with concentrated brain power to advise clients how to leverage advanced media intelligence techniques. We help make the complex simple and the impenetrable KLEA – without it costing an arm and a leg. In 1995, KLEA founding partner David Phillips warned the Annual CIPR conference about the significance of the world wide web to relationships between organisations and their constituents. Not many understood a word he said. Now fifteen years later at any instant billions of web pages carry information that organisations and individuals find useful - even vital. In 2010 Real Time will be the mantra. Google has acknowledged this imperative and the need for search to be in real time. KLEA’s initial response is a combination of features and applications that have merit either as stand alone products that can be sold and improved – or combined in various ways to provide innovative products and services. |


