Who - a brief history

As KLEA’s technology has developed over the past ten years, so too have the relationships between the founding directors, David Phillips and Norman Clements and the Delhi based development team. All come from different backgrounds - but put together they form a cohesive unit; a diverse knowledge bank; and a unique brainstorming triad.

As founder of Media Measurement Ltd and having created some pretty good content analysis software in the process, David was keen to do the same with web content. He contracted with an innovative and informal group of software developers in Delhi India.

Together they developed a range of content analysis software that could be used to: scrape media sites, extract texts; word count; order unstructured content; latent semantic analysis and concordancing. Some of the early methodologies had flaws and had to be re-engineered - often several times. But from this a powerful solution emerged

At about the same time David Phillips met Norman Clements who had just taken over the international operations of Delahaye Medialink - a premier media analysis company in London which was subsequently bought by a US company. In 2005 Norman moved the London operation to the North American HQ in Chicago.

With his work for large international clients he shared the growing frustration that many organisations had when trying to unravel the opportunities and threats posed by the expanding media universe (especially the internet and social media). They rightly demanded compelling actionable knowledge at a reasonable cost.

In recognition of this obvious gap in the market, and that the technology developed to a point of maturity, it was decided to go to the market. In July 2009 David and Norman formed the company KLEA.

 

David Phillips

David Phillips the founder of  Media Measurement Ltd and author on 'Evaluation Press Coverage (1992 Kogan Page) and has been involved in media analysis for a long time. His interests and foresightedness from the late '80's about the internet, give him unique insights into what is possible and needed for monitoring, evaluation and interpretation of online content.

In 2000, he chaired a join CIPR/PRCA commission that looked into the significance of the internet for PR.  The report 'In Place of Spin' was published as the dot com bubble burst and the industry put online PR on the back burner for half a decade.

David is adjunct professor of online public relations at the Lisbon School of Communication.

He is author of three books about Online PR, the latest one being the CIPR PR in Practice Series book "Online Public Relations”, which was co-authored by Philip Young of Sunderland University.

Norman Clements

norman

Norman Clements has been involved in the media industry for over thirty years, having served as a photographer, journalist, editor, publisher, public relations consultant and latterly pioneered advanced techniques for measuring and evaluating press and online media activities and corporate presence and responses.

For the past seven years Norman served as senior vice president of international operations for the world’s leading media intelligence company. In this role he helped ensure dedicated content from global partners and online sources to satisfy the growing needs of his client base of large global organisations. He has a very clear understanding of what thwarts best practice for 21st century communication.

He has been published extensively on the topic of media intelligence and online communications and has presented keynote papers and participated as a speaker at industry conferences in London, Brussels, Toronto, New York, Chicago and New Orleans. He is a member of the IABC (International Association of Business Communicators) and has spoken at their conferences in US and Europe. He was a board member of AMEC (Association of Media Evaluation Companies) from 2002 -2005.